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Situation

With the digital landscape becoming increasingly cluttered and misconceptions surrounding the scope of their SaaS use cases hindering their growth, Salesforce tasked us with creating a multichannel campaign which would cut through the noise, educate audiences, deliver region specific brand awareness and quality marketing leads.

 

Solution

Executing our flagship lead generation process, we created a set of custom content marketing tools, including an eBook, a panel discussion and social media assets. Harnessing these tools, we managed the end-to-end delivery of a verticalised campaign that targeted the utilities industry.

 

Commercial Success

Gained 250+ qualified leads for target and new accounts, 40,000+ organic social media impressions, 10x ROI and a suite of assets which continue to 
be utilised to scale, amplify and grow Salesforce’s CMU vertical marketing strategy.

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