Situation

​

As part of their target industry growth strategy, Oracle needed to develop a credible, custom content program to maintain its competitive positioning as a reputable brand, but with all content being localised to regions outside of Australia, they were struggling to generate needed traction in Australia and New Zealand.

​

​

 

Solution

​

Through a series of collaborative workshops, we designed an innovative virtual event strategy that kick-started conversations with industry targets and identified net new account opportunities within water utilities. Additionally, we hosted online events and recruited reputable industry leaders as panelists to drive further market authority.

​

​

 

Commercial Success

​

Generated 40+ new account opportunities, 10,000+ organic social media impressions, a suite of content assets to amplify and grow utilities industry strategy and a hero eBook leveraging localised discussions among panelists for syndication with publishers.

​

​

​