Situation

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As part of their business' growth strategy, NEXTDC were aiming to enter new specific vertical industries, but without custom content to support their marketing efforts internal teams were struggling to communicate effectively, drive engagement, scale nurture programs and raise brand awareness with key target audiences.

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Solution

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We created a suite of multipurpose, easy to deploy assets, including an eBook, social media ad sets and video content of an expert-led panel discussion which directly addressed the challenges of the target market to educate key stakeholders about the competitive benefits of NEXTDC as a strategic parter.

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Commercial Success

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Generated 120+ marketing qualified leads in target and new accounts, 20,000+ organic social media impressions among key audiences, a suite of purpose built assets for ongoing deployment to amplify and grow their vertical marketing strategy and establishment of a master industry specific nurture program.

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