bianca edgar

Chief marketing Officer

Bianca is a strategic and tactical demand generation marketing advisor and practitioner in the technology industry globally.


With 16+ years of experience in B2B marketing in the software and technology industries across APAC, Bianca has developed a wealth of knowledge and expertise about creating marketing strategies that drive exceptional results in competitive markets.


Bianca is internationally regarded for her expertise in demand generation including pipeline development, maturation and nurturing for enterprise and small to medium sized technology brands. Bianca has worked for Netsuite/Oracle and Salesforce, in addition to a diverse range of small to medium sized implementation partners.


With a results focussed approach to marketing strategy development and actionable go-to-marketing implementation planning, Bianca is passionate about and astute at ensuring sales and business objectives are considered at every stage to enrich your pipeline and enable revenue growth.


In her role at Salesforce Bianca served as the Director of Marketing APJ, at the helm of development and execution for the regional outbound go-to-market strategy, determination of localized positioning and messaging, demand generation enablement planning, and development of joint go-to-market plans with strategic Salesforce partners.

As Chief Marketing Officer of LAMPS Media, Bianca is responsible for management of marketing strategy development and activation planning and supports clients as a marketing investment advisor to ensure maximum return on investment from all key marketing expenditures. Bianca designs and delivers fully integrated pragmatic growth marketing and demand generation campaign strategies for clients, including managing content strategies to ensure fit for purpose quality content is produced for client campaigns ensuring the voice of the customer is embedded in communications frameworks from end to end.


Bianca is an active marketeer in global communities, remaining abreast the latest and upcoming trends and contributing to key industry discussions in the technology industry.


If she’s not marketing, Bianca enjoys hanging out with her family and two beautiful children. She’s an improving cook and enthusiastic about multi tasking to challenge herself.